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Operational Consulting
Analysis of costs of advertising
Essentials: The more "Yes" the more effective is the organisation of the process of advertising.
- There is a defined responsibility for advertising costs.
- Image and product advertising is strictly separated.
- A specialised agency is used when booking the different medias.
- Advertising campaign plan is deducted from the m arketing plan.
- Buying of third party activities which is not done in the advertising agency is done by our company.
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Consulting topics: The more "Yes" the les are the fees.
- All costs of advertising are well known.
- The process of production for advertising is well known.
- Customer are segmented in target groups.
- Each single campain is debriefed or checked against budget.
- Acquisition of new customer is profit-oriented and allocated to the different channels.
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